1. Read the First Chapter – This is your default, fail-safe idea. You know you can always captivate and intrigue the children – to hook them – by reading the first chapter. Sometimes you can have a guest reader (a visiting dignitary to promote your program) – other times the principal or librarian or lead teacher. But this simple notion always works. In the case of The Lemonade War, the first chapter lends itself well to hooking children because most children will empathize w/ both Jessie and Evan’s feelings – right from the first chapter.
4. Jessie’s Asperger’s – A completely different take would be to take on Jessie’s difficulty in picking up emotional cues from other people. This could be done simply, demonstrating different emotional states w/ students as actors or just w/ pictures or art – letting the audience identify the emotions. Or you could do a full blown skit w/ an actress playing Jessie in various scenarios in which she doesn’t “get it” – perhaps closing w/ one in which she learns a valuable lesson in picking up emotional cues. Such an assembly would build curiosity and welcome kids in in a way totally different than the more obvious focus on lemonade or math.